Lightray designs and builds comprehensive technology solutions for one of the largest music companies in the world with over seventy eight labels in sixty countries, culminating a new design for the IPO of the business.
The project involved several large scale company wide projects which extended across the Warner Music Group both nationally and internationally.
WMG Global Site Creation:
Lightray collaborated with Warner Music staff to create a broadly used administrative tool that would allow employees at 78 labels in 68 countries to easily build websites and music players for their Artists. The project included the planning, design, and user interface for the admin tool as well as templates that could be customized for artists and translated into 5 languages.
WMG Corporate Website & Intranet:
Warner Music Group commissioned Lightray to design 3 co-branded sites that would reflect their broad roaster of ground breaking artists, creative excellence, and corporate vision. Lightray launched 3 consecutive sites: WMG.com, WarnerMusic.com, and company wide Intranet for staff to stay up to date on the latest news internally.
WMG Genre Templates:
Lightray designed templates for use in all different musical genres including: Rock, Pop, Hip-Hop, Alternative, Jazz, Classical, and World Music. The templates were designed to capture the aesthetic of each genre while also providing flexibility for Artists to have their own look and feel while fitting into an effective framework.
Warner Music Group Goes Public:
Warner Music Group under new leadership commissioned Lightray to redesign their corporate website in time for their IPO. Lightray worked closely with key management at WMG to create a look and feel that would present the company to new audience of future investors. The new site was a streamlined presentation of the Groups breadth, history, and diversity in the music business.
“Working with Warner Music Group so intimately over the course of several years has been exciting for Lightray. Allowing us to exercise our wildly creative muscles and our technological savvy. says Kimberly Brooks, Lightray CEO. The projects were pivotal to the trajectory of the company and Lightray is proud to have been at center of it.”