Lightray Creates Warner Music Group Artist Website Library. Designs Used for Artists of Different Genres in the US and Abroad.
Lightray was tapped by Warner Music Group (WMG) to develop creative concepts for artist websites based on musical genre. The resulting designs showed multiple concepts for each genre using different artists. Lightray worked with WMG to establish the key components needed for an artist website such as music player, email collection, artist bio, and tour information. The resulting designs were then customized to promote hundreds of artists internationally and in mulitple languages.
“The WMG artist project was dream job in that we could be totally creative and imaginative. says Jessica Thompson Lightray Creative Director. We explored everything from Hip Hop to Latin Rock, to Alternative, and Christian Rock, all the while considering iconography, history, and audience demographic. It was truly a blast.”
Below are some samples from the project.