Make a difference | view site
Lightray announces the launch of The DNA Backlog Project www.ladnahelp.org, in partnership with The Los Angeles Police Foundation. This initiative is a single focused effort to raise funds for the processing of backlogged rape kits in Los Angeles, for which the City does not have the budget. This funding shortfall leaves criminals who could be identified on the streets, and victims without closure. Lightray was asked to create a website which could explain in the starkest terms why Angelenos should contribute, and how this issue effects them directly.
“At Lightray we have a formula when it comes to publicizing and raising funds for projects such as these. says Kimberly Brooks CEO of Lightray. Often organizations are tempted to over explain the issue at hand. What we do is find the simplest most attention grabbing phrase and image, letting people know, this is serious and we need your help.”
The website is the central information hub for the public, and the media, framing the issue and offering 1 click donation options. This is one of many initiatives launched by the LA Police Foundation, who works tirelessly to make our city safe.
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Los Angeles County High School for the Arts | view site
Lightray announces the launch of Artshigh.org
, an exciting new site for Los Angeles’ premiere Arts High School. The site incorporates a synthesis of flash, flickr, google apps, and easy to update HTML. The challenge was to reflect the schools creative excellence with high end custom design, while at the same time making updates easy and cost effective.
“We wanted to personalize the site, so we reserved space on every page for student portraits and quotes.” says Jessica Thompson, Lightray Creative Director. “This one aspect of a otherwise very content heavy site, really excited the student body, and gives future students something to aspire to.”
The site also incorporates many black and white photos of the different creative disciplines offered at the school, juxtaposed against a colorful backdrop. Photos of everyday activities, plays, musicals and art shows are then uploaded to flickr for a dynamic presentation.
LA Arts High has a long history of creative excellence, boasting alumni such as Josh Grobon, and Michael Longoria, the new Lead of the hit play Jersey Boys amongst others.
SAN FRANCISCO, CA – ePolicing™ has been tapped by the San Francisco Police Department to implement it’s groundbreaking InfoShare software. The SFPD wanted a streamlined system to communicate with constituents and extend their community policing efforts.
Infoshare first developed in close coordination with the LAPD is highly scalable, working both for Departments large and small. “We are excited to bring Infoshare to San Francisco. says Kimberly Brooks of ePolicing. “We’ve seen a groundswell of enthusiasm in Los Angeles ePolicing’s community outreach arm. We look forward to seeing San Francisco use the Internet to help keep the city safe.”
