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Lightray announces the launch of The DNA Backlog Project www.ladnahelp.org, in partnership with The Los Angeles Police Foundation. This initiative is a single focused effort to raise funds for the processing of backlogged rape kits in Los Angeles, for which the City does not have the budget. This funding shortfall leaves criminals who could be identified on the streets, and victims without closure. Lightray was asked to create a website which could explain in the starkest terms why Angelenos should contribute, and how this issue effects them directly.

“At Lightray we have a formula when it comes to publicizing and raising funds for projects such as these. says Kimberly Brooks CEO of Lightray. Often organizations are tempted to over explain the issue at hand. What we do is find the simplest most attention grabbing phrase and image, letting people know, this is serious and we need your help.”

The website is the central information hub for the public, and the media, framing the issue and offering 1 click donation options. This is one of many initiatives launched by the LA Police Foundation, who works tirelessly to make our city safe.

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