Lightray launches the long overdue Official Fan Site for The Princess Bride, a classic film loved by generations of fans. The new site features Photo Galleries, Discussion Board, Trivia, T-Shirts, Posters, Exclusive Content, and everything else you can dream up. Over the years a number of unofficial fan sites have sprung up, along with a healthy Facebook group, and active Twitter page. The new site hopes to bring all fans together to revel in the world of The Princess Bride.
“As huge fans of the film ourselves, we had to make sure that we captured the whimsical, witty, and fantastical nature of the film lore.” says Jessica Thompson Lightray Creative Director. “We choose to focus a lot of attention on the beloved characters and clever language that fans would immediately identify with.”
Health Care for Those that Need it Most | view site
Lightray launches a website for The Lake Tanganyika Floating Health Clinic, floatingclinic.org, an international NGO whose mission is to address the problem of health care access for isolated communities in the Lake Tanganyika basin.
The websites’ goal is the help raise awareness and funding for the groups efforts. Award-winning documentary team Fisher Stevens and Mark Monroe, in partnership with East Pleasant Pictures, has selected The Lake Tanganyika Floating Health Clinic as the subject of its next feature-length documentary film.
“Our goal was to help the organization communicate it’s approach and the dire situation faced by 3 million people who have virtually no access to care. Says Jessica Thompson Creative Director. In Africa where much aid has poured in – its important to find the organizations that work directly on the ground and can ascertain real needs that translate to successful programs. The Floating Health Clinic is one such organization.”
Lightray launches another book site for inspirational writer and speaker Agapi Stassinopoulos www.thesevengoddesses.com. Agapi needed a site that could serve to promote her books, her workshops, and speaking events. She needed to get connected, so now she has her site, a blog, all synced with social media pages on facebook and twitter.
“All authors need an online presence, and now it’s not just about a simple website any longer. says Jessica Thompson Lightray Creative Director. An author also needs to write online. While it’s a good idea to blog on other popular internet portals, authors should have their own blog where they can archive and be the repository for anything published online about them or by them.”
Lightray redesigns website for Preservation Activist Suzanne Deal Booth. The site’s emphasis is on raising awareness of Suzanne’s work, promoting visual and cultural heritage. Suzanne has founded 2 preservation organizations, Booth Heritage Foundation, and Friends of Heritage Foundation, and is affiliated with numerous museums and cultural institutions world-wide. For the past 10 years Suzanne has served as the Director of Friends of Heritage Foundation (FOHP), which has accomplished 36 preservation and conservation projects spanning four continents.
“We wanted to illustrate the importance of Preservation of Cultural Heritage, and the many forms and mediums it takes,” says Jessica Thompson Lightray Creative Director. “Suzanne’s vision, and the intersection of education, arts, and cultural heritage, is unique and diverse. The project became an exercise is defining what it means to be a Preservation Activist.”
Suzanne Deal Booth’s website launched in August 2010.
Celebrating the Arts, and Self Expression | view site
LOS ANGELES – Lightray launches a new site for PS Arts’ Express Yourself 2009 event, a yearly fundraiser where PSARTS supporters can experience and enjoy the vast opportunities that the organization provides to thousands of students in Los Angeles County and the Central Valley. P.S. ARTS students thrive in an environment that encourages self-expression and for one Sunday afternoon, supporters’ families can too!
The website serves as key component for event organizing. Psartsexpress.comserves as an invitation, ticket purchasing portal, and sponsorship driver. Each year the PSARTSexpress website is refreshed with new information and a new brand – making each years event unique and exciting.
Where Artists, Families, and Patients Come Together | view site
Lightray launches a new site for Arts At Hospice, a unique non-profit dedicated to recruiting artists from around the country to volunteer their skills in Hospice Care facilities. Arts at Hospice recruits, coordinates and provides special training to volunteers so they are prepared emotionally and inspired to make a difference in peoples lives at this critical time.
“In working with Arts at Hospice we wanted balance the inspirational work of volunteers, while also portraying the delicate and highly emotional aspects of the work. says Creative Director Jessica Robins Thompson. We found that by allowing volunteers to tell their stories through videos, blog, and testimonials we could begin to capture this highly unique experience.”
The new Arts At Hospice site launched November 2009.
Naturopathic Medicine, Women’s Health, Green Living | view site
Lightray launches a new website for Naturopathic Doctor, Maggie Ney, ND. The site is a combination of a blog, and informational resource that Dr. Ney can use to speak out and educate visitors on healthy living practices, and discuss methods and research into health and well-being.
“Creating a site for a person is a bit different then the approach you take with company or organization.” says Jessica Thompson, Lightray Creative Director. “You have to strike a balance between promoting the individual as a brand and making sure their message takes the front seat as well. Putting the blog right up as the homepage, is a great way to give appropriate weight to the substance to the site, as well as keeping it fresh and timely.”
LOS ANGELES – Lightray announces the launch of Actiiilicensing.com. Founded in 2005, Act III Licensing is one of several entertainment-based business enterprises owned by Norman Lear. Act III boasts clients that range from Sunkist Growers, to Concord Records, to Fandango as well as tapping a strong international market with their international subagents. They have a fresh smart approach to brand licensing and a team with stellar experience.
“Our primary goal was to deliver a site that reflected the Act III culture and approach.” says Jessica Thompson, Lightray Creative Director. “The solution was a smart colorful design, to the point, and elegant in it’s simplicity.”
Launch Site: www.dpdonline.org
ePolicing™ announces the launch of CrimeMaps and InfoShare for Dalton, Georgia. Key to Dalton’s ePolicing™ deployment is a public relations campaign. One element is a press release and blog postings. Additionally, they are also distributing door hangers and using other advertizing to inform the community and involve them in crime awareness and information sharing.
Dalton’s story is a great example of proactive efforts by the Police Department to engage their community in crime reduction practices.
Chief Parker highlights the significance of ePolicingTMCrimeMaps and InfoShare on the local news.
founded by Lightray in 2006 is collaborative effort with PSOMAS to deliver online community policing tools to Law Enforcement agencies around the country and world.
The Place to See Antiques from Around the World | view site
LOS ANGELES – Lightray launches a new site for the Los Angeles Antiques Show 2009, and its’ opening night preview party. The LA Antiques show held at Barker Hanger in Santa Monica features more then 1,000 of the communities most influential professionals. Thousands of of patrons visit the show each year to enjoy and purchase antiques from around the world.The opening night preview party raises funds for local non profit organization P.S. Arts.
The Antiques show website features ticket purchasing and sponsorship opportunities, as well as a comprehensive list of exhibitors, show hours, maps, and more. Each year Lightray relaunches the Antiques show site updating it’s branding, exhibitors and other vital details.
