Contemporary Art and Architecture Exhibition | view site
LOS ANGELES – Lightray launches a new site for ArtHAUS, a roaming international exhibition that integrates contemporary art and architecture by engaging world class curators to showcase cutting edge artwork– photography, video, sculpture and painting– in newly renovated residences that celebrate the best new local architecture of the host city.
The artHAUS exhibition website serves as a central promotion tool for the show. The site features information on all the exhibiting artists, opening night details, and the background on the event and it’s organizers. Along with the website Lightray created an elegant email invitation and printed postcards to promote the month long exhibition and opening night preview party.
Lightray launches Born Again American site for Norman Lear www.bornagainamerican.org. Born Again American celebrates a song featuring musicians from across the country rediscovering their patriotism and what it means to be American.
“The most unique part of the site to us is the Sign the Pledge feature,” says Lightray Productions founder Kimberly Brooks. “Everyone is trying to get people to sign up and give their email addresses but people have newsletter and spam fatigue and are much more reluctant to do so. By making their names appear in a different cursive styles on the Declaration of Independence, something they could print out and hang on their wall, makes signing the pledge to Born Again American far more meaningful.”
The new site will be the centerpiece for the distribution of the song and video, executive produced by Norman Lear. The experience of the video was enhanced with an animation of the most poignant lyrics. The site is also peppered with viral components such as send to a friend, Facebook connectivity, iTunes downloads, and a YouTube presence. The goal: to reach as many Americans as possible, so they can be born again.
See it on Bill Moyers Journal PBS
Normal Lear has created People for the American Way, Declare Yourself and now Born Again American.
