Transforming the lives of Veterans since 1992 | view site

Lightray announces the launch of a new site for New Directions, a Los Angeles based non profit organization serving our city’s growing Veteran population. New Directions, whose mission and success is widely respected, needed to extend their outreach to include younger Iraq and Afghanistan Veterans. Lightray was tapped to revitalize their brand, and launch their new campaign Operation Welcome Home.

“We want the new site to speak directly to young Veterans and their families. So we can offer engaging content, like video, blogs, and success stories, which really illuminates what New Directions is all about.” says Jessica Thompson, Lightray Creative Director.

The site will also act as an educational tool for Vet’s and Donors. Highlighting legislative successes both locally and nationally, and eventually with the creation of a Congressperson report card section, visitors can hold their elected leaders accountable when it comes to Veteran affairs.

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