Archive for 2009

The City of West Vancouver, Canada, ePolicing



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Launch Site:

wvpd.epolicing.com

ePolicing™ announces the launch of CrimeMaps and InfoShare in West Vancouver, Canada. The West Vancouver Police Department approached ePolicing™ to help them bring this valuable service to their citizens.

“The West Vancouver Police Department is excited to be the first Canadian police agency to launch the ePolicing™ web-based crime mapping solutions; a new initiative that brings community policing to the internet by providing residents easy access to newsletters, crime trends, crime activity and other important information about their neighbourhood and empowers residents to take charge of keeping their community safe and crime free.

Complimenting the e-Policing program is our recently introduced CompStat process that is designed to collect, analyze and map crime statistics and other essential information in order to not only be more responsive to trends, but also hold police leaders and personnel to a higher standard of accountability. Proactive measures like these instill a new level of confidence and security for West Vancouver residents, thereby building a stronger and safer community for everyone to enjoy.” says Interim Chief Constable Jim ALMAS of the WVPD.
wvpd_chiefalmas

ePolicing™ launches in West Vancouver April 2009.

ePolicing founded by Lightray in 2006 is collaborative effort with PSOMAS to deliver online community policing tools to Law Enforcement agencies around the country and world.

New Directions: Website to Help War Veterans



new_directions

Transforming the lives of Veterans since 1992 | view site

Lightray announces the launch of a new site for New Directions, a Los Angeles based non profit organization serving our city’s growing Veteran population. New Directions, whose mission and success is widely respected, needed to extend their outreach to include younger Iraq and Afghanistan Veterans. Lightray was tapped to revitalize their brand, and launch their new campaign Operation Welcome Home.

“We want the new site to speak directly to young Veterans and their families. So we can offer engaging content, like video, blogs, and success stories, which really illuminates what New Directions is all about.” says Jessica Thompson, Lightray Creative Director.

The site will also act as an educational tool for Vet’s and Donors. Highlighting legislative successes both locally and nationally, and eventually with the creation of a Congressperson report card section, visitors can hold their elected leaders accountable when it comes to Veteran affairs.

Watch It On CNN

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Friends of Ballona Wetlands: Non-Profit Devoted to Saving the Ballona Wetlands of Los Angeles



Ballona Wetlands

Protecting The Ballona Wetlands | view site

LOS ANGELES – Lightray announces the launch of ballonafriends.org have fought to preserve and restore the largest open space in Los Angeles. The Ballona Wetlands are critical habitat for native wildlife and scores of migrating birds. Its proximity to the coast and the Los Angeles airport makes preservation an ongoing effort. Lightray was selected in 2008 to help the organization revamp their website to increase visibility, act an educational tool, and improve fundraising capabilities.

“Our primary goal was to communicate how crucial the wetlands are to the LA basin and local wildlife,” says Jessica Thompson, Lightray Creative Director. “We felt it was important to use lots of imagery to show the diversity and beauty of the area, reinforcing the communities resolve to protect it.”

The Friends of Ballona Wetlands have many ambitious plans for further restoration beyond the daily task of protection from development and other local threats. There is still a lot of work to do. The site in the future will serve as a place to raise funds for this work, and keep the public informed as progress is made.

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artHAUS 2009



artHAUS

Contemporary Art and Architecture Exhibitionview site

LOS ANGELES – Lightray launches a new site for ArtHAUS, a roaming international exhibition that integrates contemporary art and architecture by engaging world class curators to showcase cutting edge artwork– photography, video, sculpture and painting– in newly renovated residences that celebrate the best new local architecture of the host city.

The artHAUS exhibition website serves as a central promotion tool for the show. The site features information on all the exhibiting artists, opening night details, and the background on the event and it’s organizers. Along with the website Lightray created an elegant email invitation and printed postcards to promote the month long exhibition and opening night preview party.

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