Have Fun Storming the Castle! | view site

Lightray launches the long overdue Official Fan Site for The Princess Bride, a classic film loved by generations of fans. The new site features Photo Galleries, Discussion Board, Trivia, T-Shirts, Posters, Exclusive Content, and everything else you can dream up. Over the years a number of unofficial fan sites have sprung up, along with a healthy Facebook group, and active Twitter page. The new site hopes to bring all fans together to revel in the world of The Princess Bride.

“As huge fans of the film ourselves, we had to make sure that we captured the whimsical, witty, and fantastical nature of the film lore.” says Jessica Thompson Lightray Creative Director. “We choose to focus a lot of attention on the beloved characters and clever language that fans would immediately identify with.”

The new official fan site Princessbrideforever.com launched December 2009.

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LA’s exclusive resource for designers and discerning shoppers | view site

LOS ANGELES – Lightray launches a new site for Hollyhock, acclaimed designer Suzanne Rheinstein’s West Hollywood store. Founded over 20 years ago, Hollyhock is at center of the worldwide design community. Located adjacent to the Pacific Design Center Hollyhocks’ influence in the design community is far reaching. Each item in the store is carefully hand selected by Suzanne including unusual pieces that cannot be found anyplace else. In keeping with Hollyhock’s commitment to supporting cultural life, the store is often the venue of a lively salon, launching book parties, lectures, and other celebrations. Lightray was selected to redesign the Hollyhock site focusing specifically on showcasing the stores broad collection, making it easy for visitors to find the pieces they love.

“Working with the Hollyhock team was really inspiring, says Jessica Thompson Lightray Creative Director. We had the opportunity to work with them in developing a look that really fit the style and aesthetic of the store, syncing our vision with theirs was exciting. It’s a real pleasure to work with a client whose eye is trained to the nuances of great design.”

The new Hollyhock site launched August 2009.

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The Next Act in Brand Licensing | view site

LOS ANGELES – Lightray announces the launch of Actiiilicensing.com. Founded in 2005, Act III Licensing is one of several entertainment-based business enterprises owned by Norman Lear. Act III boasts clients that range from Sunkist Growers, to Concord Records, to Fandango as well as tapping a strong international market with their international subagents. They have a fresh smart approach to brand licensing and a team with stellar experience.

“Our primary goal was to deliver a site that reflected the Act III culture and approach.” says Jessica Thompson, Lightray Creative Director. “The solution was a smart colorful design, to the point, and elegant in it’s simplicity.”

The new site launches May 2009.

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Defending Communities Impacted by Pollution | view site

Lightray announces the launch of KennedyMadonna.com. Founded in 2000 by Robert F. Kennedy, Jr. and Kevin J. Madonna, the firm specializes in representing communities that have been impacted by pollution. Lightray who developed Robert F. Kennedy, Jr.’s website www.rfkjr.com in 2004 was tapped by the firm to promote their work and the hazards faced by countless communities around the country.

“Developing the Kennedy Madonna site required a different sensibility then most environmental advocacy sites we have done.” says Jessica Thompson, Lightray Creative Director. “Because of the sensitive nature of their work, the content and the imagery used needed to be restrained and carefully selected.”

Kennedy and Madonna LLP turns results in many groundbreaking cases. In 2007, Dupont was ordered to pay 196.2 million in punitive damages for deliberately dumping dangerous heavy metals on an industrial site, ending a complex trial involving property damage claims, long-term health screenings and corporate accountability. Check the site to stay up on their latest work.

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The Global Viral Forecasting Initiative | view site

Lightray announces the launch of GVFI.org, The Global Viral Forecasting Initiative. Founded by world renown scientist Nathan Wolfe, GVFI’s pioneering mission is to prevent future pandemics before they occur. The GVFI team maintains satellite laboratories around the world, monitoring hot spots where viruses are most likely to jump from animals to humans. Lightray was first approached to publicize the work of Dr. Wolfe and his team, by creating a brand, a website, helping to communicate their mission and raise funds and awareness for the work.

The initial and modest launch of wolfelab.org has since grown into a formidable organization, funded in part by the Google Foundation, Skoll, National Geographic, and the NIH. They’ve been featured in New York Times, The Economist, Wired, and CNN’s Planet in Peril to name a few.

“Shining a light on the important work of Dr. Nathan Wolfe is exciting for a number of reasons. says Kimberly Brooks CEO of Lightray. Not only is the work truly groundbreaking, but our involvement in it’s formation and noteriety emphasizes the power of the Internet and it’s ability to bring into the focus even the most complex scientific endeavors.”

Watch GVFI featured on CNN’s Planet in Peril:

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Business. Technology. Law. Vision. | view site

Lightray launches a new site for Stubbs Alderton & Markiles, a corporate, securities and intellectual property law firm based in Los Angeles.  The new site features a sleek and modern design with an emphasis on the law firms expertise and focus on business and technology law. The site includes an active blog, and calendar that lawyers and staff regularly keep up to date. Partners at the firm frequently attend forums, and contribute to publications all of which is posted to their blog providing an excellent resource for their clientele and others interested in the complex topics covered.

“We wanted a site that represented the streamlined and forward thinking culture of the practice. says Jessica Thompson, creative director. We went with imagery and a palette that connotes stability and steadfastness, as well as innovative thinking.”

Visit the site at www.biztechlaw.com

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Lightray designs and builds comprehensive technology solutions for one of the largest music companies in the world with over seventy eight labels in sixty countries, culminating a new design for the IPO of the business.

The project involved several large scale company wide projects which extended across the Warner Music Group both nationally and internationally.

WMG Global Site Creation:
Lightray collaborated with Warner Music staff to create a broadly used administrative tool that would allow employees at 78 labels in 68 countries to easily build websites and music players for their Artists. The project included the planning, design, and user interface for the admin tool as well as templates that could be customized for artists and translated into 5 languages.

WMG Corporate Website & Intranet:
Warner Music Group commissioned Lightray to design 3 co-branded sites that would reflect their broad roaster of ground breaking artists, creative excellence, and corporate vision. Lightray launched 3 consecutive sites: WMG.com, WarnerMusic.com, and company wide Intranet for staff to stay up to date on the latest news internally.

WMG Genre Templates:
Lightray designed templates for use in all different musical genres including: Rock, Pop, Hip-Hop, Alternative, Jazz, Classical, and World Music. The templates were designed to capture the aesthetic of each genre while also providing flexibility for Artists to have their own look and feel while fitting into an effective framework.

Warner Music Group Goes Public:

Jack and the Beanstalk: The Real Story on dvd

Warner Music Group under new leadership commissioned Lightray to redesign their corporate website in time for their IPO. Lightray worked closely with key management at WMG to create a look and feel that would present the company to new audience of future investors. The new site was a streamlined presentation of the Groups breadth, history, and diversity in the music business.

“Working with Warner Music Group so intimately over the course of several years has been exciting for Lightray. Allowing us to exercise our wildly creative muscles and our technological savvy. says Kimberly Brooks, Lightray CEO. The projects were pivotal to the trajectory of the company and Lightray is proud to have been at center of it.”

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Another Beloved Winnie the Pooh Movie | view site

Lightray launches a new site to promote Disney’s Winnie the Pooh Springtime with Roo.  The site includes character animation, custom made children’s games, and charming character dialogue. Lightray has worked with Disney to launch many other Pooh titles including Pooh’s Heffalump Halloween, A Very Merry Pooh Year, and The Pooh Portal.

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