Lightray announces the launch of FrettedAmericana.com, Los Angeles’ premiere high-end investment-grade vintage guitar shop. Catering to both Rock Stars and Connoisseurs, Fretted Americana is a world-wide presence in the music scene. With an extensive codes of ethics and authentication services on site, clients around the globe hail their meticulous nature and integrity.

The new Fretted Americana website is a full e commerce site, showcasing an impressive inventory of thousands of rare guitars. The site also features an extensive and popular video archive of in house produced spots of each guitar in action.

www.frettedamericana.com

LA’s exclusive resource for designers and discerning shoppers | view site

LOS ANGELES – Lightray launches a new site for Hollyhock, acclaimed designer Suzanne Rheinstein’s West Hollywood store. Founded over 20 years ago, Hollyhock is at center of the worldwide design community. Located adjacent to the Pacific Design Center Hollyhocks’ influence in the design community is far reaching. Each item in the store is carefully hand selected by Suzanne including unusual pieces that cannot be found anyplace else. In keeping with Hollyhock’s commitment to supporting cultural life, the store is often the venue of a lively salon, launching book parties, lectures, and other celebrations. Lightray was selected to redesign the Hollyhock site focusing specifically on showcasing the stores broad collection, making it easy for visitors to find the pieces they love.

“Working with the Hollyhock team was really inspiring, says Jessica Thompson Lightray Creative Director. We had the opportunity to work with them in developing a look that really fit the style and aesthetic of the store, syncing our vision with theirs was exciting. It’s a real pleasure to work with a client whose eye is trained to the nuances of great design.”

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Defending Communities Impacted by Pollution | view site

Lightray announces the launch of KennedyMadonna.com. Founded in 2000 by Robert F. Kennedy, Jr. and Kevin J. Madonna, the firm specializes in representing communities that have been impacted by pollution. Lightray who developed Robert F. Kennedy, Jr.’s website www.rfkjr.com in 2004 was tapped by the firm to promote their work and the hazards faced by countless communities around the country.

“Developing the Kennedy Madonna site required a different sensibility then most environmental advocacy sites we have done.” says Jessica Thompson, Lightray Creative Director. “Because of the sensitive nature of their work, the content and the imagery used needed to be restrained and carefully selected.”

Kennedy and Madonna LLP turns results in many groundbreaking cases. In 2007, Dupont was ordered to pay 196.2 million in punitive damages for deliberately dumping dangerous heavy metals on an industrial site, ending a complex trial involving property damage claims, long-term health screenings and corporate accountability. Check the site to stay up on their latest work.

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Lightray launches refreshed website for  Stubbs Alderton & Markiles, a leading technology and entertainment law practice based in Los Angeles. Stubbs Alderton is a long time client of Lightray, asking the team to refresh their site to present the forward thinking dynamic nature of their practice, while maintaining an air of seriousness appropriate to their business. The result is a streamlined, smart site with a lot of pop. Fully integrated with the WordPress Platform, Stubbs Alderton staff can update content, blog, and promote events and news in a timely, efficient manner.

www.stubbsalderton.com

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Lightray designs and builds comprehensive technology solutions for one of the largest music companies in the world with over seventy eight labels in sixty countries, culminating a new design for the IPO of the business.

The project involved several large scale company wide projects which extended across the Warner Music Group both nationally and internationally.

WMG Global Site Creation:
Lightray collaborated with Warner Music staff to create a broadly used administrative tool that would allow employees at 78 labels in 68 countries to easily build websites and music players for their Artists. The project included the planning, design, and user interface for the admin tool as well as templates that could be customized for artists and translated into 5 languages.

WMG Corporate Website & Intranet:
Warner Music Group commissioned Lightray to design 3 co-branded sites that would reflect their broad roaster of ground breaking artists, creative excellence, and corporate vision. Lightray launched 3 consecutive sites: WMG.com, WarnerMusic.com, and company wide Intranet for staff to stay up to date on the latest news internally.

WMG Genre Templates:
Lightray designed templates for use in all different musical genres including: Rock, Pop, Hip-Hop, Alternative, Jazz, Classical, and World Music. The templates were designed to capture the aesthetic of each genre while also providing flexibility for Artists to have their own look and feel while fitting into an effective framework.

Warner Music Group Goes Public:

Jack and the Beanstalk: The Real Story on dvd

Warner Music Group under new leadership commissioned Lightray to redesign their corporate website in time for their IPO. Lightray worked closely with key management at WMG to create a look and feel that would present the company to new audience of future investors. The new site was a streamlined presentation of the Groups breadth, history, and diversity in the music business.

“Working with Warner Music Group so intimately over the course of several years has been exciting for Lightray. Allowing us to exercise our wildly creative muscles and our technological savvy. says Kimberly Brooks, Lightray CEO. The projects were pivotal to the trajectory of the company and Lightray is proud to have been at center of it.”

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The Global Viral Forecasting Initiative | view site

Lightray announces the launch of GVFI.org, The Global Viral Forecasting Initiative. Founded by world renown scientist Nathan Wolfe, GVFI’s pioneering mission is to prevent future pandemics before they occur. The GVFI team maintains satellite laboratories around the world, monitoring hot spots where viruses are most likely to jump from animals to humans. Lightray was first approached to publicize the work of Dr. Wolfe and his team, by creating a brand, a website, helping to communicate their mission and raise funds and awareness for the work.

The initial and modest launch of wolfelab.org has since grown into a formidable organization, funded in part by the Google Foundation, Skoll, National Geographic, and the NIH. They’ve been featured in New York Times, The Economist, Wired, and CNN’s Planet in Peril to name a few.

“Shining a light on the important work of Dr. Nathan Wolfe is exciting for a number of reasons. says Kimberly Brooks CEO of Lightray. Not only is the work truly groundbreaking, but our involvement in it’s formation and noteriety emphasizes the power of the Internet and it’s ability to bring into the focus even the most complex scientific endeavors.”

Watch GVFI featured on CNN’s Planet in Peril:

Lightray launches simple, elegant, easy to update site for custom home builder Bill Taylor of Taylor Development.

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Lightray launches a new website for the historic Los Angeles Tennis Club, located in the heart of Hollywood. Founded in 1920 the LA Tennis Club is the oldest private equity club in Los Angeles. Lightray was tapped to revamp their entire site, capturing the elegance and heritage that members experience each day. The new site includes both a public facing site, and a members only section with up-to date information on everything from social engagements to court availability.

“We wanted to create a site that was easy to update, and also timeless. says Jessica Robins Thompson of Lightray. We built the entire site on the wordpress back-end making it easy for staff to control the content on a regular basis. The result is a unique design built on a flexible platform with lots of rich content.”

The new site launched in June 2010. www.latennisclub.com

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Have Fun Storming the Castle! | view site

Lightray launches the long overdue Official Fan Site for The Princess Bride, a classic film loved by generations of fans. The new site features Photo Galleries, Discussion Board, Trivia, T-Shirts, Posters, Exclusive Content, and everything else you can dream up. Over the years a number of unofficial fan sites have sprung up, along with a healthy Facebook group, and active Twitter page. The new site hopes to bring all fans together to revel in the world of The Princess Bride.

“As huge fans of the film ourselves, we had to make sure that we captured the whimsical, witty, and fantastical nature of the film lore.” says Jessica Thompson Lightray Creative Director. “We choose to focus a lot of attention on the beloved characters and clever language that fans would immediately identify with.”

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