Defending the Environment, Democracy and The American Way | view site

Lightray launches RobertFKennedyJr.com,  in collaboration with the launch of Stopglobalwarming.org (also a Lightray designed site.) The new site acts to promote the causes that RFK Jr. tirelessly fights for, as well as his writing, multiple books, and affiliations. RFK Jr’s articles frequently appear in The New York Times, Rolling Stone, and Washington Post to name a few.

“Mr. Kennedy needed online platform for him to aggregate and promote his work and his message – in way that reached a main stream audience. says Jessica Thompson, Lightray Creative Director.  It was important that the design visually synthesize and emphasize the connection between environmentalism and Democratic values.”

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Have Your Voice Counted

Lightray launches the stopglobalwarming.org,  a grassroots effort to raise awareness about the risks of global warming in the form of a virtual march on Washington. The sites goal is to gain the support of millions of supporters across the US – who can turn around and with one voice urge  leaders to take action. The Stopglobalwarming campaign was spearheaded by a bi-partisan group of individuals lead by Laurie David, Robert F. Kennedy Jr., and Senator John McCain.

Lightray employed a number of innovative technologies in order to spread the word quickly and broadly. Subscribers or ‘marchers’ upon signing up received their own personal impact page – where they in turn could recruit new marchers. Individuals personal impact is tracked and compared to others. Marchers with the greatest reach are then featured on the Stopglobalwarming homepage. In addition to personal impact the spread from individual to individual is tracked showing how the message reaches person to person creating a visual like a family tree. Stopglobalwarming.org is one of the earliest examples using viral social networking as a key tool for grass roots organizing.

Stopglobalwarming.org supporters and partners include the NRDC, Sierra Club, Union of Concerned Scientists, California Gov Arnold Schwarzenegger, and Vice President Al Gore to name a few.

“Looking back, the SGW website when it launched was really on the cutting edge of viral technology. says Jessica Thompson Creative Director. Many of the concepts deployed strongly resemble what we now see in Facebook, and in the new era of Campaign organizing online.”

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Fighting to raise awareness and stop global climate change | view site

Lightray launches a new website for academy award winning author, and producer Laurie David. In 2005 Laurie founded the Stop Global Warming Virtual March at www.stopglobalwarming.org with Senator John McCain and Robert F. Kennedy, Jr. In addition she produced the award winning Inconvient Truth, and has written 2 best selling books.

“Laurie through her website, books and films has played a lead role in raising awareness about global warming.” says Jessica Thompson Lightray Creative Director. “Lightrays’ goal was to create a site where Laurie that could showcase all the campaigns and causes she is devoted to without being overpowering. The result is a understated site that lets her work speak for itself.”

Visit Laurie David’s site at www.lauriedavid.com

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Protecting The Ballona Wetlands | view site

LOS ANGELES – Lightray announces the launch of ballonafriends.org have fought to preserve and restore the largest open space in Los Angeles. The Ballona Wetlands are critical habitat for native wildlife and scores of migrating birds. Its proximity to the coast and the Los Angeles airport makes preservation an ongoing effort. Lightray was selected in 2008 to help the organization revamp their website to increase visibility, act an educational tool, and improve fundraising capabilities.

“Our primary goal was to communicate how crucial the wetlands are to the LA basin and local wildlife,” says Jessica Thompson, Lightray Creative Director. “We felt it was important to use lots of imagery to show the diversity and beauty of the area, reinforcing the communities resolve to protect it.”

The Friends of Ballona Wetlands have many ambitious plans for further restoration beyond the daily task of protection from development and other local threats. There is still a lot of work to do. The site in the future will serve as a place to raise funds for this work, and keep the public informed as progress is made.

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The Guide to Everything Green | view site

Lightray announces the launch of Greenopia.com , an online consumer guide for green products and services nation wide. Greenopia which started as a printed ‘green pages’ made it’s expanded online debut Earth Day 2008. Lightray was selected to extend the Greenopia brand into a very usable and multi-faceted site which not only contained green listing, but news, blogs, and social networking. The new site needed an architecture and design which could grow over time, adding cities and features every month. Greenopia continues to evolve and Lightray is proud to be a part of it’s development.

“The Greenopia project is one that we at Lightray care deeply about.” says Lightray CEO Kimberly Brooks “The project gave us the opportunity to do what we love, merge great design with vital information, for the sake of bettering our community.”

Greenopia was founded by entrepreneur Gaye Browne, whose passion for making green mainstream is ceaseless. Check back with it frequently to see the latest.

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Residential Energy Assessment Services | view site

REAS is making Los Angeles greener one building at a time. Working with residential and commercial clients REAS collaborates with local Governments and Utilities through energy efficiency programs to green buildings of all shapes and sizes.

“Our goal was to create a website for REAS that is as sleek and clean as the services they provide. Save energy, protect the environment and save money – what’s not to love? says Lightray Creative Director Jessica Thompson. REAS is on the cutting edge and needed a clean simple site that could best promote their services”