Lightray launches refreshed website for celebrated bronze and stainless steel sculptor Kathy Taslitz whose work has been shown at Wright auction house and at Richard Gray Gallery, as part of Art Basel Miami Beach. Her works, both sculptural and functional, tenderly expresses many themes of humanity ‘the beginning, middle and end of out role in nature’s ongoing narrative’.
“In all artist sites displaying the work is the top priority. Kathy’s work draws much from nature, we felt a minimal, more industrial, framework for her site would juxtapose the organic elements and allow her work to jump from the page.”
www.ktaslitz.com
Lightray launches a new website for critically acclaimed photographer Jock Mcdonald, whose distinctive work has been published and exhibited around the world. The goal of this redesign was to give Jock a clean, easy to navigate, gallery-like setting, where he could showcase curated selections of his work, art, and film.
“Artist sites as a general rule should be very simple, anything that distracts from the work is a detriment, so with this site, as with almost any artist site, minimalist design is best.” says Jessica Robins Thompson creative director.
See Jock’s site and compelling photography at www.jockmcdonald.com
Restoring Arts Education to Our Public Schools | view site
Lightray launches a new site for P.S. ARTS, a Los Angeles based non-profit dedicated to restoring arts education to public schools throughout Central and Southern California. P.S. ARTS brings year-long arts instruction to schools whose art programs have been cut due to budget constraints. P.S. ARTS provides independently evaluated curriculum, teachers, and a high standard of arts education to students who otherwise would go without. Not only does P.S. ARTS give children hands on technical skills, but they also stimulate imagination, and promote creative problem solving and critical thinking. “To imagine primary school without arts education is simply to bleak to overlook” says Lightray CEO Kimberly Brooks. “We wanted to give P.S. ARTS a site that could help raise awareness both about the problem, and the solution, which is support the kinds of programs P.S. ARTS provides. We also wanted reflect the imagination unleashed by children who benefit from the programs.”
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Norman Lear: backstory, work, words, and more | view site
Lightray launches the first official website for Norman Lear (www.normanlear.com.) Norman Lears’ body of work expands beyond his beloved Television and Film career. His prolific talent and passion has impacted the world of business, citizen activism, education, philosophical, and social commentary. The site intent was not to show absolutely everything Norman Lear but to carefully select and organize his vast body of work to show it’s breadth.
“We worked closely with Norman Lear and his team to present his work in such a way that it served educational tool, and inspiration to young artists, entrepreneurs and citizen activists. says Kimberly Brooks, ceo of Lightray. The outcome was an elegant, timeless design that could contain the scope of Normans work with subtlety.”
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Lightray Creates Warner Music Group Artist Website Library. Designs Used for Artists of Different Genres in the US and Abroad.
Lightray was tapped by Warner Music Group (WMG) to develop creative concepts for artist websites based on musical genre. The resulting designs showed multiple concepts for each genre using different artists. Lightray worked with WMG to establish the key components needed for an artist website such as music player, email collection, artist bio, and tour information. The resulting designs were then customized to promote hundreds of artists internationally and in mulitple languages.
“The WMG artist project was dream job in that we could be totally creative and imaginative. says Jessica Thompson Lightray Creative Director. We explored everything from Hip Hop to Latin Rock, to Alternative, and Christian Rock, all the while considering iconography, history, and audience demographic. It was truly a blast.”
Below are some samples from the project.
Contemporary Art in the Heart of the Vibrant Culver City Art District in Los Angeles | view site
Lightray launches a new site for Taylor De Cordoba Gallery in Culver City, showcasing their artists, shows, press, and underscoring their place on the bleeding edge of the Los Angeles art scene. The new site was designed on the WordPress platform giving gallery staff an easy and efficient way to keep it up-to-date themselves. Lightray’s focus was to create a simple sleek design that would not compete with the artwork. A clean white background was selected to present a modern and restrained look.
“When we started the project our designers studied the look, feel, and structure of many other Gallery websites.” says Jessica Thompson Lightray Creative Director. “We choose to make everything but the Taylor De Cordoba brand, and the artwork, understated, giving the site a gimmick free sophistication. From a programming side, we integrated gallery management applications into WordPress making it excessively easy for Gallerists to publish the work of new artists. So the back-end development was cost effective, and the result is a gorgeous and easy to update website”
To learn more about Taylor De Cordoba and to get on their mailing list go to www.taylordecordoba.com.
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Where Artists, Families, and Patients Come Together | view site
Lightray launches a new site for Arts At Hospice, a unique non-profit dedicated to recruiting artists from around the country to volunteer their skills in Hospice Care facilities. Arts at Hospice recruits, coordinates and provides special training to volunteers so they are prepared emotionally and inspired to make a difference in peoples lives at this critical time.
“In working with Arts at Hospice we wanted balance the inspirational work of volunteers, while also portraying the delicate and highly emotional aspects of the work. says Creative Director Jessica Robins Thompson. We found that by allowing volunteers to tell their stories through videos, blog, and testimonials we could begin to capture this highly unique experience.”
The new Arts At Hospice site launched November 2009.
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Contemporary Art and Architecture Exhibition | view site
LOS ANGELES – Lightray launches a new site for ArtHAUS, a roaming international exhibition that integrates contemporary art and architecture by engaging world class curators to showcase cutting edge artwork– photography, video, sculpture and painting– in newly renovated residences that celebrate the best new local architecture of the host city.
The artHAUS exhibition website serves as a central promotion tool for the show. The site features information on all the exhibiting artists, opening night details, and the background on the event and it’s organizers. Along with the website Lightray created an elegant email invitation and printed postcards to promote the month long exhibition and opening night preview party.
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