Lightray launches Born Again American site for Norman Lear www.bornagainamerican.org. Born Again American celebrates a song featuring musicians from across the country rediscovering their patriotism and what it means to be American.
“The most unique part of the site to us is the Sign the Pledge feature,” says Lightray Productions founder Kimberly Brooks. “Everyone is trying to get people to sign up and give their email addresses but people have newsletter and spam fatigue and are much more reluctant to do so. By making their names appear in a different cursive styles on the Declaration of Independence, something they could print out and hang on their wall, makes signing the pledge to Born Again American far more meaningful.”
The new site will be the centerpiece for the distribution of the song and video, executive produced by Norman Lear. The experience of the video was enhanced with an animation of the most poignant lyrics. The site is also peppered with viral components such as send to a friend, Facebook connectivity, iTunes downloads, and a YouTube presence. The goal: to reach as many Americans as possible, so they can be born again.
See it on Bill Moyers Journal PBS
Normal Lear has created People for the American Way, Declare Yourself and now Born Again American.
Residential Energy Assessment Services | view site
REAS is making Los Angeles greener one building at a time.Working with residential and commercial clients REAS collaborates with local Governments and Utilities through energy efficiency programs to green buildings of all shapes and sizes.
“Our goal was to create a website for REAS that is as sleek and clean as the services they provide. Save energy, protect the environment and save money – what’s not to love? says Lightray Creative Director Jessica Thompson. REAS is on the cutting edge and needed a clean simple site that could best promote their services”
, an exciting new site for Los Angeles’ premiere Arts High School. The site incorporates a synthesis of flash, flickr, google apps, and easy to update HTML. The challenge was to reflect the schools creative excellence with high end custom design, while at the same time making updates easy and cost effective.
“We wanted to personalize the site, so we reserved space on every page for student portraits and quotes.” says Jessica Thompson, Lightray Creative Director. “This one aspect of a otherwise very content heavy site, really excited the student body, and gives future students something to aspire to.”
The site also incorporates many black and white photos of the different creative disciplines offered at the school, juxtaposed against a colorful backdrop. Photos of everyday activities, plays, musicals and art shows are then uploaded to flickr for a dynamic presentation.
LA Arts High has a long history of creative excellence, boasting alumni such as Josh Grobon, and Michael Longoria, the new Lead of the hit play Jersey Boys amongst others.
